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Top 5 Reasons Why Apps Get Rejected

Top 5 Reasons Why Apps Get Rejected

31 Dec 2022

Building a mobile app for delivering value to your customers is indeed a very appreciable thing. However, your responsibility does not end just after the development of your app. You still have to go a long way to publish your app to the App Store or the Google Play Store. In this quest, you need to meet certain conditions. Without them, you will not be able to publish your app to the desired store. 

With lots of apps launching every other day, many of them are not able to make it to either of the stores. It means that they get rejected before they can be published. To avoid this from happening, you need to take a few important things into consideration. In this quick guide, we will share with you the top 5 reasons behind app rejection.

Non-Compliance with Store’s General App Submission Guidelines

You need to ensure that your app complies with the general app submission guidelines of the App Store or Google Play Store. It is advised to visit the respective store before the development of your app. You should thoroughly go through these guidelines. In this way, you can build your app in a way that is perfectly compliant with all these guidelines. iOS and Android reject most of the apps because of their non-compliance with the respective store’s app submission guidelines.

Inappropriate or Repetitive Content

Sometimes, the developers do not pay attention to the app’s content. Eventually, they end up delivering apps with inappropriate or sensitive content. App Store and Google Play Store straightaway reject such types of apps. Moreover, at times, you end up building an app that contains repetitive content i.e. it is an exact replica of an already existing app. The respective store to which you are trying to publish your app thoroughly scans the content of your app before accepting it. If your app fails this scan, then it is sure to get rejected by the store either App Store or Google Play Store.

Errors or Delayed Response Time

Your app should be free from all kinds of errors and bugs before its submission to any of the stores. This is done to avoid your app from crashing when it is passed on to the respective store for testing. Moreover, you need to make sure that your app is highly responsive. Both stores reject the apps if they take an unreasonably long time to load. In this regard, you should consider hiring a dedicated frontend React developer since this latest programming language allows you to create highly responsive mobile apps.

Unappealing User Interface

The user interface is the first point of contact for a user with your app. This can either make or break your impression. Therefore, you need to develop your mobile app while keeping in mind the best interest of the users. You should also give due importance to the respective store to which you are intending to publish your app. Again, this also relates to the general submission guidelines of both stores’ that will give you a very good idea of their UI expectations from you. Moreover, a frontend React developer paired up with a good designer can help you out a lot in designing a very pleasing user interface. Resultantly, the respective store as well as your target audience will accept your app.

Insufficient Meta Data

The metadata description plays a very important role in app submission to the App Store or Google Play Store. You should ensure that whatever description, images, or application previews you are submitting along with your mobile app must be totally relevant to its main theme. Both stores will reject your app if there are inconsistencies in the supporting information or if it is insufficient. Therefore, you should be well-informed about the meta-data that you are submitting along with your app. This way, it will not convey any misleading information about your app. 


This guide gave you a brief overview of the top 5 reasons behind app rejection. We have summarized these reasons below:

  • Infringement of the store’s app submission guidelines
  • Unsuitable content of the app
  • Bugs and unresponsiveness of the app
  • Unpleasing user interface
  • Inappropriate meta-data

While developing your next mobile app, try to avoid these points to the best possible extent. 

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