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5 Reasons for Higher Conversion Rates of Mobile Apps than Websites

5 Reasons for Higher Conversion Rates of Mobile Apps than Websites

06 Feb 2023

Mobile app usage has been on the rise ever since the advent of smartphones. However, some businesses still doubt the importance of a mobile app. Nevertheless, we hear a lot of people these days saying that mobile apps convert better than mobile websites. Before trying to convince you on this claim, let us learn what conversion means. Conversion simply refers to the process of converting a visiting user to a paying customer. The ultimate goal of all the brands is to acquire as many paying customers as possible. After all, this is how their business will flourish.

However, we see that the marketing strategies change over the time. Earlier, business used to reach out to their customers with the help of cold calls or emails. With the emergence of websites, the focus shifted to this method of customer engagement. Now, it is the time of using mobile apps for this purpose. It is so, because research shows that a mobile phone user roughly spends 90% of his time on average on using mobile apps and only 10% on the mobile websites.

Time Spent on Mobile App Usage Vs. Mobile Website Usage

One of the core reasons behind the popularity of mobile apps is the ease of access they provide. Most of the tasks are just a single tap away. On the other hand, a website takes 2 to 3 steps to perform the very same task. Even if you are a highly skilled NodeJS web development company, you still need to think of building a business app at some point. This guide will give you the 5 reasons why mobile apps have a higher conversion rate than mobile websites.

Offer Better Customization

We all know that mobile app usage is all about having personlized experiences. A website cannot offer the kind of customization that a mobile app offers. It is so because a website presents a generalized view to all of its users regardless of their background and personal preferences. When the mobile app users can get a usage experience perfectly tailored to their preferences, they are more likely to convert to buying customers.

Provide Improved Connectivity

With the help of a mobile app, you get the chance to connect better with your customers. By this communication, we do not mean spamming their inboxes unnecessarily with useless emails. This used to happen a lot during the website-dominance era. However, today, push notifications serve this purpose simply by popping up on the user’s screen in a seamless way. This is how you can convey your offerings to your customers. If they will find it useful, they will instantly get back to your app for taking the required action. All this can happen with a single tap. 

Allow Offline Access

Mobile apps allow a reasonable level of offline access to the users. This is definitely not possible with the mobile websites. There is no way possible through which a website can offer you offline access. Yes, it is true that some of the most crucial tasks with a mobile app can only be accomplished online. However, you can still access some basic features without an Internet connection. For example, a banking app can allow you to check your account balance without an Internet connection. Even without having the need of logging into the app. This makes mobile apps all the more popular among users than mobile websites. 

Save Time

Time is money. The users are naturally inclined to the products offering them maximum time saving. The loading time of a website is unarguably greater than a mobile app. It is so because a mobile app tends to cache most of the important information. Hence, you can get your hands on it instantly without getting into any hassle. This is yet another reason why mobile app users convert to paying customers more easily as compared to website users. 

Optimized Utilization of the Mobile Phone Features

Sometimes, the users bounce back from a website without buying your product solely because they have to provide lots of information. On the other hand, most of the user’s information can easily be accessed via a mobile app since it is stored on the mobile device. For example, you have to enter your location for ordering your food online. You will have to do it manually on a website whereas a mobile app can directly access your location via GPS. This is how all the relevant mobile device features are utilized efficiently by a mobile app. Hence, you will be able to retain your customers. Moreover, they will also likely convert to buying customers.  

Concluding Remarks

If you still have not developed a mobile app for you business, now is the right time to do so. Undoubtedly, mobile apps have better conversion rates than mobile websites. This guide will surely convince you on this claim. It does not matter if you are a NodeJS web development company or an online grocery store. You have to think on the lines of building a mobile app for flourishing your business. In this regard, you can always take the Mobile App Development Services of Folium AI.

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